About our Industrial Web Design Inspirations
Creating a website to appeal to other businesses is much different to creating a website for consumers. The messaging is different, how you present your products or services changes, and the way you ask people to contact you may vary, too. However, regardless of whether you’re selling to consumers or to businesses, the importance of high-quality web design remains the same.
If the people looking at your website don’t know what you’re selling, can’t understand the information you’re giving them, and it isn’t clear exactly how you can help them, you’re not going to have much success.
While that can feel like a lot to have to fit into your unique industrial website design, we have you covered with our range of inspirational designs from elsewhere. Simply choose one that best fits your business and helps you communicate your message and the benefits of your products and services, and you’ll be well on your way to growing your sales!
What’s important in B2B website design?
The biggest factor to consider is that you’re selling to businesses and appreciate that there’s a difference between selling to consumers. While this can be a challenging adaptation to make, especially if you already have consumer facing websites or elements to your business, if you do it well, it can actually make it easier to create an engaging and appealing website.
For example, when selling to businesses, you know who your audience is. There might even be a specific type of person, who performs a specific job role, that you need to speak to on your website. That means you can choose an industrial web design approach and adapt your messaging specifically for one person, without needing to worry about how different demographics will react to the same message.
When choosing an industrial website design concept and adapting your messaging, think carefully about what a business would want to know. This again should be easy, as you’re a business yourself! How much will your product cost, what are the time and financial savings you can help them make long term, and how quickly can you provide your product or service?
What color schemes work well in industrial website design?
Instead of thinking about specific color schemes, think more about your own branding and adapting these to your website. When thinking about colors, it’s worth simplifying the color combinations you use. Remember that you’re selling to another business! A slick, professional looking website will put your business customers at ease that they can expect a similar level of service when dealing with you, immediately building trust and rapport before you’ve even had a conversation!
Why does my specific industry sector make a difference to my web design?
You should ensure you choose an industrial website design idea that fits what you do. A design that works for a business selling auto parts probably won’t work for a business selling 3D printers or wholesale food, for example. While you don’t need to choose a website design specifically from your industry sector for your own website, you should at least be thinking about how you can adapt the design you do ultimately choose.